To Javascript, to CSS or to Beer?

Beer.

 

More research has happened, but this time on how to actually build the parallax scrolling website.  We firstly looked into using Javascript for this,  as we thought it seemed more appropriate and found it was a common theme with web designers. However, after understanding how easy it is to implement Javascript parallax badly, we thought it might be best to consider other options.

 

Using Javascript would potentially force browsers rendering pipeline to be out of sync, meaning dropped frames and stuttering. Therefore, in order for our animation to be effective, working purely with CSS may be beneficial, as it would result in consistent frame rates and smooth scrolling.

 

Screen Shot 2015-09-29 at 23.01.59

 

 

“The parallax class is where the parallax magic happens. Defining the height andperspective style properties of an element will lock the perspective to its centre, creating a fixed origin 3D viewport. Setting overflow-y: auto will allow the content inside the element to scroll in the usual way, but now descendant elements will be rendered relative to the fixed perspective. This is the key to creating the parallax effect.

Next is the parallax__layer class. As the name suggests, it defines a layer of content to which the parallax effect will be applied; the element is pulled out of content flow and configured to fill the space of the container.

Finally we have the modifier classes parallax__layer--base andparallax__layer--back. These are used to determine the scrolling speed of a parallax element by translating it along the Z axis (moving it farther away, or closer to the viewport).” – Keith Clark.

 

The above research shows how to create the initial scrolling parallax with CSS, now just time to test it for ourselves. Javascript, we haven’t written you off completely just yet.

 

There has been minimal beer talk in this post – apologies.

 

– Alice

 

Story time

So with this project we have the really exciting opportunity to go nuts with the designs Luke has.

We want to ensure that the website we build isn’t ‘just another company website,’ and that it has a creative story behind it, whilst also being innovative in the technical side as well.

This is where Nandos comes in. As well as having delicious chicken, Nandos also has great attention to detail when it comes to how they brand themselves. I was really inspired by was this story, always hanging on the wall of their restaurants.

 

untitled5

Now what I like about this is how it suddenly takes what was just a company logo, and applies a new meaning to it; they give it a story. With our project we have the creative freedom to do this very same thing. Take the logo that Luke has provided, and try to bring that to life in an imaginative way.

So, here is a potential idea i’ve had for a story about the Bearded Dragon logo.

legend of the bearded brew

 

Our next plan would be to take something like this, and turn it into some kind of animation for the website. Either using After Effects, or telling it through parallax scrolling. In doing this, we can be well on our way to making a website that distances itself from most companies. By not just having a logo, but by having a logo that comes to life with it’s own story.

 

Thanks for the inspiration Nandos, have a beer on us.

– Alex

 

Beer and Parallax

After some research into the potential design behind this website, we have so far decided to go down the parallax scrolling route.  This style involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page, thus providing a subtle element of depth.

 

We have both worked with flat, 2D design before and decided that this time, it just won’t do by itself. We want bigger and better… also really want to be able to use ‘Agisoft Photoscan’, because wow!

 

Our aim is to make scrolling down our webpage, an experience in itself. There will be animations, graphics, music, narratives, even reptiles! But for now, I thought I would share a couple of awesome websites that I think have taken the oh so popular parallax and made it even better than it was ever intended.

  • http://www.dangersoffracking.com
  • http://poppyspend.britishlegion.org.uk
  • http://www.flatvsrealism.com – THIS ONE IS LITERALLY MIND-BLOWING!!
  • http://boy-coy.com

I should probably also mention that there will be beer. There will always be beer.

 

– Alice

The Project

bearded brew blog image 1

The idea behind this project came from a lovely man named Luke, who likes beer. So much in fact, he decided to make his own.

bearded brew blog image 2bearded brew blog image 3

Look, there’s lots of it!

His problem is he needed an online presence. Some way to RAISE AWARENESS of his product, in a fun, lighthearted, and creative way. Free from corporate restrictions, and spreadsheet jargon. Enter Alice and Alex.

Our project is to do just that. To take the few designs Luke has, and bring them to life in an interactive online experience. This will involve using all the tools at our disposal, and learning new skills as we continue the project.

 

We have many exciting ideas, and are currently in the research process, so stay tuned for more exciting posts about beer.

 

– Alice and Alex