So i’ve made another website mock-up based on Alice’s initial ideas.
The elements on the page will animate using parralax as the user scrolls down. There will also be menu’s linking each section together.
– Alex
Website Mock-Up
////Now lets justify parallax…
//Parallax scrolling has become a very popular technique recently and it appears to be popping up everywhere. It seems to be one of those design elements that can either be done incredibly well, or incredibly poorly, and obviously Alex and I want our use of it, to come under the category of ‘incredibly well’.
Our reasons for choosing to go down this route are simple and minimal. We wanted to create a website that encouraged users to want to revisit, something that would generate a ‘regular’ customer, who wants to buy a more than regular product. You’ll be more than likely to revisit a website if not only the product was worth purchasing, but the experience in purchasing it was just as good, right? That is our intention.
Parallax is capable of many things, it just depends on what you decide to do with it. We want a website that is easy and enjoyable to navigate, smooth and consistent. We believe introducing parallax to our designs will enable them the full ability to do what they were intended, and that is to engage an audience.
We aren’t using parallax, because it’s a common trend and we want to keep up. We are using it because it fits. The Bearded Brew has it’s own personality already, one we believe to be distinguished in it’s approach to encouraging simplicity and enjoyment. And that is our justification.
Parallax; you may be used and abused throughout the web-design industry, but you are effective when used appropriately…and we are using you appropriately.
– Alice + Alex
Animation Update
//I have finally finished a first draft of the animation. It’s still a bit rough, and I want to play around with the colours and texture some more, but it hopefully gives a clear finished vision of what the story will look like.
– Alex
Marketing Ideas
//Hola,
This morning Alex and I spent some time designing the flyers for the event we intend to hold, early December. We are still waiting on our preferred venue to get back in touch with us so we can confirm a date and time, however the picture below shows what the flyers will look like, just without the specifics.
This flyer was created on InDesign, as we mentioned at the beginning of this project that we wanted to incorporate as many different skills as possible. So instead of using Photoshop, we decided to venture out a little and work with a different programme, one we aren’t completely familiar with. As you can see by the flyer, we are keeping a consistent design throughout the build of this project. We have also had some problems with finding the original font used on Luke’s original designs, and so today we finally decided upon ‘Copperplate Light’ to use as our primary font.
After spending some time putting this design together, we started thinking about different ways to advertise the event, without sticking to a standard flyer procedure. We had ideas to hand out beer coasters or solo cups instead, however after researching this further, it was unfortunately out of our price range. We won’t entirely write off this idea completely, as it could be useful for the bearded brew future.
Once we know all the details of the event, we will complete the design and upload a finished version.
– Alice
Animation update
//So for the past while I’ve been working on getting the animation made in After Effects, so I thought I should update what I have so far onto the blog. I’ve done roughly 30 seconds of it so far, and hopefully it demonstrates the style i’m going for. Here it is:
I wanted to achieve a flat design looking animation, with very simple movements, that also shares the colour scheme to the beer itself. However, upon getting feedback from James, I’m going to look into experimenting with adding some texture to some aspects that look a little bland, like the sky. This is because the label for the beer itself isn’t totally flat design, so it may enhance the animation style. Maybe just adding some of the wiggly lines from the label may make the sky look more interesting.
After the basic animation is complete, which I hope it will be in the next few days, we’ll need to look into adding audio to it, including getting a narration for the story and adding ambient desert sounds. We can then work on how we’ll implement it into the site.
-Alex