Parallax scrolling has become a very popular technique recently and it appears to be popping up everywhere. It seems to be one of those design elements that can either be done incredibly well, or incredibly poorly, and obviously Alex and I want our use of it, to come under the category of ‘incredibly well’.
Our reasons for choosing to go down this route are simple and minimal. We wanted to create a website that encouraged users to want to revisit, something that would generate a ‘regular’ customer, who wants to buy a more than regular product. You’ll be more than likely to revisit a website if not only the product was worth purchasing, but the experience in purchasing it was just as good, right? That is our intention.
Parallax is capable of many things, it just depends on what you decide to do with it. We want a website that is easy and enjoyable to navigate, smooth and consistent. We believe introducing parallax to our designs will enable them the full ability to do what they were intended, and that is to engage an audience.
We aren’t using parallax, because it’s a common trend and we want to keep up. We are using it because it fits. The Bearded Brew has it’s own personality already, one we believe to be distinguished in it’s approach to encouraging simplicity and enjoyment. And that is our justification.
Parallax; you may be used and abused throughout the web-design industry, but you are effective when used appropriately…and we are using you appropriately.
– Alice + Alex
