Category: Licensing Development

So given that we intend to make a brand story for The Bearded Brew, and place it on our finished website, it is incredibly important that we obey the UK code of non-broadcast advertising.

After all, alcohol is one of the strictest areas in terms of advertising, and has a lot of limitations in terms of what we can and can’t say.

I read through the section governing these alcohol regulations, and these two sections seemed most relevant to our current plan.

 

It seems to be a bit of a grey area. The most controversial aspect of our story is the idea that the beer saves the man’s life, but it is also heavily implied at the end that the whole story was made up. If we ensure that there are disclaimers telling visitors to drink responsibly, I don’t see this being too much of a concern; especially as the tone of the story will be light-hearted, and not to be taken seriously.

All of the regulations can be found on this website:

https://www.cap.org.uk/Advertising-Codes/~/media/Files/CAP/Codes%20CAP%20pdf/The%20CAP%20Code.ashx

 

ok, that’s it for now. The next post will be about Beer.

-Alex

 

 

Licensing is something that Alex and I will need to research in depth, as it consists of many different elements. For example, we will need to know exactly what legislations we need to work by when creating the website and how we will go about producing the beer to customers at the event we plan to hold in November time.  Lucky for us, we are working with a product that has already been made at a local, licensed brewery and therefore won’t have to do half the amount of research that would be required, if say this was a product made in Alex’s back garden.

 

” In 2012 we converted the original farm buildings here into a modern micro brewery. The brewery’s name is derived from the cottage next to the brewery which original maps show was a Pheasantry used for breeding and rearing game birds. 

Our beers are brewed using traditional methods, from malted barley, hops, water and yeast.  This area of Nottinghamshire was an important hop growing region for around 150 years from the early 18th century, when nearby Tuxford had its own Hop Fair. The farm sale details from 1943 show that the field down from the restaurant was called the Hopyard, and there are hops growing wild in the hedges there today. High Brecks farm was owned from the late 17th century by the Kirke family who lived in the hall in East Markham. There was a brew house within the original buildings here which was used for John Kirke’s personal use.

Malting barley is grown on the farm today, and new hops have been planted for demonstration purposes, so that visitors can see the brewing process from beginning to end, and taste the finished product too!” – The Pheasantry (www.pheasantrybrewery.co.uk)

 

So far, we know that we will need to include some sort of ‘proof of age’ on the website, and as research for this we have browsed through some other beer sites, including ‘Fosters’ and ‘HobGoblin’.  After the rest of our research has taken place, we will update the blog on the actions we need to take in order to make everything work simply and smoothly.

 

– Alice