So given that we intend to make a brand story for The Bearded Brew, and place it on our finished website, it is incredibly important that we obey the UK code of non-broadcast advertising.
After all, alcohol is one of the strictest areas in terms of advertising, and has a lot of limitations in terms of what we can and can’t say.
I read through the section governing these alcohol regulations, and these two sections seemed most relevant to our current plan.
It seems to be a bit of a grey area. The most controversial aspect of our story is the idea that the beer saves the man’s life, but it is also heavily implied at the end that the whole story was made up. If we ensure that there are disclaimers telling visitors to drink responsibly, I don’t see this being too much of a concern; especially as the tone of the story will be light-hearted, and not to be taken seriously.
All of the regulations can be found on this website:
https://www.cap.org.uk/Advertising-Codes/~/media/Files/CAP/Codes%20CAP%20pdf/The%20CAP%20Code.ashx
ok, that’s it for now. The next post will be about Beer.
-Alex